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- Dadfar, Hossein, 1946-
(author)
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Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach
- 1984
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Licentiate thesis (other academic/artistic)abstract
- This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.
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