| 1. |
|
|
| 2. |
|
|
| 3. |
|
|
| 4. |
|
|
| 5. |
|
|
| 6. |
|
|
| 7. |
|
|
| 8. |
|
|
| 9. |
|
|
| 10. |
|
|
| 11. |
- Elg, Ulf
(författare)
-
Market orientation processes in retailing: a cross-national study
- 2007
-
Ingår i: European Journal of Marketing. - : Emerald. - 0309-0566. ; 41:5-6, s. 568-589
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose - The main purpose is to provide an in-depth understanding of market orientation in retailing and to identify the specific activities that have to be understood and managed in order for a retail firm to become market oriented. Design/methodology/approach - Qualitative studies of six firms in Sweden, Italy and the UK were carried out, including in-depth interviews with retail managers and manufacturers. Findings - Three market orientation processes on different operational levels are identified, including critical activities that support each process. Linkages between retail market orientation and different background characteristics are also identified. Research limitations/implications - The qualitative, in-depth approach using a limited number of respondents means that the results are not generalizable. The findings can serve as a basis for future operationalizations of retail market orientation in order to measure the degree of retail market orientation as well as its character with regards to the emphasis a certain retailer puts on each of the processes. Practical implications - The identified three processes and the corresponding activities can assist retailer managers in developing a more systematic market orientation approach. Originality/value - The paper is a first attempt to develop a framework for market orientation in retailing based on the specific nature of retail marketing and management. It also shows that the quality and relevance of the market data in relation to the specific strategic activity that it is expected to support should be given much more consideration.
|
|
| 12. |
|
|
| 13. |
|
|
| 14. |
|
|
| 15. |
|
|
| 16. |
|
|
| 17. |
|
|
| 18. |
- Elg, Ulf, et al.
(författare)
-
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
- 2008
-
Ingår i: International Marketing Review. - : Emerald. - 0265-1335. ; 25:6, s. 674-699
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose is to investigate how a retailer identifies critical network actors and gains their support when entering an emerging market. and to examine the role of a firm's relationships with different types of actors on the new market. Design/methodology/approach - The study is of an exploratory nature, and based on an inductive and qualitative research method. A case study of IKEA's entry into Russia and China was conducted. Findings - It is argued that IKEA's entry into China and Russia was successful because of its dynamic utilization of matching and networking capabilities. The study explains how the support of relationships with, for example, political actors, interest groups and media supported the entry and the development of a positive consumer image. Research limitations/implications - This is a qualitative, in depth study and future research is needed in order to test the generalizability of the proposed framework and models. Practical implications - The paper shows how retail managers can generate the support of different types of actors and relationships when entering new markets. Originality/value - Traditionally consumer product firms' entry to new markets is regarded as a function of dealing with environmental, cultural and legal differences, and adapting products and strategies accordingly. This paper extends understanding by showing that matching and networking capabilities to mobilize resources, actors and activities on global, macro and micro levels are also critical components. It also relates the firm's business relationships with relationships to socio-political actors on the new market.
|
|
| 19. |
- Ghauri, Pervez N., et al.
(författare)
-
Market driving multinationals and their global sourcing network
- 2008
-
Ingår i: International Marketing Review. - : Emerald. - 0265-1335. ; 25:5, s. 504-519
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose of this paper is to explore how a global supplier network can support and contribute to a market driving strategy. Theoretically, the paper contributes by integrating the market driving strategy and the network approach. IKEA is considered one of the leading market driving firms. The paper studies its activities in establishing supplier networks in Russia and Poland. Design/methodology/approach - This is an exploratory study of four suppliers of IKEA in Poland and Russia. Data are collected through 11 in-depth interviews with IKEA's corporate and middle level managers and with managers and technicians from its suppliers in Russia and Poland. Results are drawn through matrix coding techniques and pattern matching. Findings - Findings confirm IKEA's market driving strategy and how it has been able to restructure the market and successfully develop an efficient supplier network as a part of its market driving strategy. Originality/value - Market driving approach has been suggested as a more pro-active form of market orientation. It is characterised by an ability of the firm to shape the market conditions, to influence customers and offer completely new value propositions through its unique business process.
|
|
| 20. |
- Jonsson, Anna, et al.
(författare)
-
Knowledge and knowledge sharing in retail internationalization : IKEA's entry into Russia
- 2006
-
Ingår i: International Review of Retail Distribution & Consumer Research. - : Informa UK Limited. - 0959-3969 .- 1466-4402. ; 16:2, s. 239-256
-
Tidskriftsartikel (refereegranskat)abstract
- Research on retail internationalization and internationalization in general acknowledges the relevance of knowledge management and organizational learning, even though there is a lack of discussion about the specific constructs and approaches that would be most fruitful. The central role of knowledge sharing in the internationalization process is rarely stressed. Furthermore, the specificities of retailing are likely to require special considerations if we are to be able to develop a theoretical as well as a practical understanding of knowledge and knowledge sharing in the internationalization process. The aim of this paper, therefore, is to develop a tentative approach to knowledge and knowledge sharing in international retailing based upon previous literature about knowledge sharing and the internationalization process and a case study of IKEA's entry into the Russian market.
|
|
| 21. |
|
|
| 22. |
|
|
| 23. |
|
|
| 24. |
|
|
| 25. |
- Tarnovskaya, Veronika, et al.
(författare)
-
“The role of corporate branding in market driving strategy”
- 2008
-
Ingår i: International Journal of Retail & Distribution Management. - : Emerald. - 0959-0552. ; 36:11, s. 941-965
-
Tidskriftsartikel (refereegranskat)abstract
- Abstract Purpose – The aim of this paper is to examine the relationship between corporate branding and market driving. This is achieved by focusing on key dimensions of brand identity such as brand values and staff behaviours, while acknowledging the role of vision and organisational culture. The links between these brand constituents and the actual activities of the firm in a market are explored through interactions with stakeholders. Design/methodology/approach – This research is based on an in-depth case study of IKEA at a corporate level and its local market activities in Russia. The single-case approach is used to generate insights into how corporate branding is related to market driving practices and to identify the mechanisms of market driving in the Russian market. Findings – The corporate brand provides a further source of the “leap” in customer value recognised as a requirement for a market driving approach. Through a case study of IKEA in Russia it is shown that the core values of the brand guide both the behaviour and activities of internal stakeholders and the relationships with external stakeholders, and the interactions between the corporate “global” brand values and local market level activities are explored. Originality/value – The paper provides insights on the role of a corporate brand as a driving force of market driving from a broad stakeholder perspective. Keywords Corporate branding, Brands, Marketing strategy, Russia Paper type Conceptual paper
|
|
