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- Bolin, Göran, 1959-, et al.
(författare)
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Conducting Cross-Cultural Online Audience Research with two Generations : Methodological Experiences and Reflections from the Pandemic Context
- 2023
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Ingår i: AoIR Selected Papers of Internet Research 2022. - : The Association of Internet Researchers.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper discusses methodological, ethical, and empirical problematics related to forced changes in the research design of a comparative project during the Covid-19 pandemic, and its wider implications for future online audience research. The larger project aims to understand media users’ attitudes towards corporate and state surveillance in countries with different historical surveillance regimes: Estonia, Portugal, and Sweden. In a mixed-methods design, comprising an online survey and focus groups (FGs), we sampled participants from two generational cohorts: born in 1946-1953 and in 1988-1995. In each country, we planned six face-to-face FGs with people from these generational cohorts, divided into three gender-balanced groups with different profiles: higher education; mixed education, living in small cities/countryside; secondary education. The paper discusses the challenges of conducing FGs online, namely the effects of the technological interface on the group size and interaction, the importance of digital skills, and ethics-related considerations. Although we encountered cultural differences between the three countries, our main methodological lessons and suggestions for further audience studies center on the need to consider the subtle facets of inter-generational differences when planning online research. As we witnessed, not all barriers were rooted in access to technology and connectivity. The level of digital skills and self-confidence in use also played a role in participants' possibilities and willingness for taking part in online research. Further research is needed to explore how age and online methods intersect, and the role online settings play, in the experience of focus group and interview participants with various social backgrounds.
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| 2. |
- Bolin, Göran, 1959-, et al.
(författare)
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Conducting Online Focus Group Interviews With Two Generations : Methodological Experiences and Reflections From the Pandemic Context
- 2023
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Ingår i: International Journal of Qualitative Methods. - : Sage Publications. - 1609-4069. ; 22
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Tidskriftsartikel (refereegranskat)abstract
- In the wake of the Covid-19 pandemic, many research projects were forced to adapt their design and conduct interviews online. This paper discusses the benefits and challenges of using online focus groups with participants representing different generations and cultural and social backgrounds. Based on the researchers’ experiences and field notes from a three-country comparative project, aiming at analysing the extent to which previous experience of state surveillance impacted attitudes to commercial monitoring and tracking of online behaviour among two generational cohorts, the paper identifies seven aspects where the move from offline to online interviewing interfered with the original research design. The paper suggests that most of these interferences resulted in a need to adjust the methodology to better fit the online setting. We reflect critically upon the issues of technological preconditions and digital skills, recruitment, group size, degrees of previous acquaintance, the role of the interviewer, participants’ household status and media environment, and ethical considerations concerning privacy and data management. Based on these methodological insights, we conclude that future online focus group research would benefit from using smaller groups and adjusted moderation, flexibility in interviewing tools and channels, and new, online-specific ethical considerations when planning, executing, and analysing interviews. The paper advocates the complementarity between in-person and online focus groups as two modalities of data collection and argues for the normalization of hybrid methods. © The Author(s) 2023.
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| 3. |
- Bolin, Göran, 1959-, et al.
(författare)
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Social Media Surveillance and Authoritarianism : Final Report
- 2023
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- What are the attitudes of online media users to the vast collection of personal data held by commercial platform companies? Do previous experiences of state surveillance have an impact on these attitudes? Do they differ for those brought up in the surveillance regime of Estonia during the Soviet Union era, or who experienced the surveillance apparatus in Portugal under authoritarian dictatorship? Do Swedish media users without authoritarian surveillance experiences differ in their attitudes to commercial surveillance? These questions are discussed in this final report from the project Social Media Surveillance and Authoritarianism (Riksbankens Jubileumsfond, 2020–2023), a three-country comparative study (Estonia, Portugal, Sweden). The project aimed to analyse the role of past experiences of state surveillance on attitudes to dataveillance, that is, the commercial surveillance stemming from online media that is at the heart of data capitalism. The report accounts for the aims, objectives, theoretical and methodological points of departure and and presents empirical examples of the results.
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