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- Hyder, Akmal S., 1952-, et al.
(författare)
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Services marketing in a cross-cultural environment : the case of Egypt
- 2009
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Ingår i: Journal of Services Marketing. - : Emerald. - 0887-6045. ; 23:4, s. 261-271
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose of this study is to analyze how adaptation/standardization, trust and network development are achieved when marketing services in a culturally distant country through handling the problems of intangibility and heterogeneity. Design/methodology/approach - Qualitative data are collected in the form of unstructured interviews and direct observation to conduct a single case study on Gamma Knife. Findings - Adaptation/standardization plays the central role in internationalization of services marketing. For service development and quality maintenance, values and ideas of the foreign company dominate the adaptation (i.e. standardization), while market-related adaptation is carried out in response to local culture and practices. Research limitations/implications - The research is based on a single case. Future research can involve similar in-depth study examining how internationalization of services works in culturally distant countries, the results of which can be compared with the current study. Practical implications - In international services marketing, in addition to meeting formal and official requirements, managers must concentrate on building trust and informal contacts. Originality/value - The research uses an empirical illustration to provide a model on internationalization of services marketing based on adaptation/ standardization, trust and network, to overcome intangibility- and heterogeneity-related difficulties. © Emerald Group Publishing Limited.
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| 3. |
- Osman-Gani, A. Ahad M., et al.
(författare)
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Repatriation readjustment of international managers : an empirical study of HRD interventions
- 2008
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Ingår i: Career Development International. - UK : Emerald. - 1362-0436 .- 1758-6003. ; 13:5, s. 456-475
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - With increasing interest in overseas business expansion, particularly in the Asia-Pacific region, expatriate management, including repatriation readjustmenst, has become a critical international human resource development (HRD) issue for multinational enterprises (MNEs). This empirical study therefore aims to investigate the use of HRD interventions relating to training and development for effective readjustment of international managers on repatriation. Design/methodology/approach - The data were collected through a field survey conducted on repatriation experience of international managers from more than five countries, who are working in Singapore. Findings - The study provides valuable insights about repatriation training programmes, training contents, programme duration, delivery modes, and providers of effective training programmes. Research limitations/implications - HRD professionals and senior executives of MNEs will benefit from the findings of this study in making decisions on effective design and implementation of training and career development programmes. Practical implications - The findings have significant implications for career development of managers involved in international business operations. Originality/value - This paper discusses readjustment problems of the repatriating managers and suggests how realistic HRD programmes, mainly based on training, can be developed and implemented for retaining international managers. These findings from the dynamic region of Asia will also help in developing appropriate career development programmes.
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