| 1. |
- Chowdhury, Ehsanul Huda, et al.
(författare)
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Improving the CSR image : a study on suppliers of Bangladesh garments industry
- 2013
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Ingår i: Multidisciplinary Academic Research 2013. - Prague : MAC Prague consulting. - 9788090544222 ; , s. 1-8
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Konferensbidrag (refereegranskat)abstract
- This research study aims to evaluate the issues and factors for building a positive organizational CSR image that enables suppliers to create positive perception in relation to stakeholders. The study identified major challenges to improve CSR image for the suppliers. Based on the findings, it is suggested that suppliers need to improve in the following areas for changes of CSR image: (1) initiate education and measures to improve the employees’ understanding and importance of CSR; (2) develop a corporate culture to give priority in building positive CSR image; (3) develop link with educational institutions for educating middle managers on CSR and its effect on company image; (4) arrange short trainings for new workers to make them understand the concept of CSR and educate them on their own responsibilities as part of the organization; (5) establish platforms for sharing knowledge between suppliers to increase compliance.
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| 2. |
- Fregidou-Malama, Maria, 1944-, et al.
(författare)
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Health care services marketing in a cross-cultural context : Elekta in Brazil
- 2011
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Ingår i: The Impact of Globalization on Networks and Relationship dynamics.
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Konferensbidrag (refereegranskat)abstract
- ABSTRACTPurpose of the paperThis research deals with the Internationalization of health services focusing on two services characteristics intangibility and heterogeneity. The study analyzes how adaptation/standardization, trust and network development are achieved when marketing a Swedish health care service in Brazil, a culturally distant country to Sweden.Literature addressedThe theoretical framework of the study is based on theories on International Marketing Services, trust, networks and cultural differences. Adaptation/standardization is important when operating in a foreign market for acceptance of services, creating confidence in the foreign market and establishing contacts with the local environment. Networks are needed to get information and gain access to resources the firms need to run their activities. By creating trust long term business relationships can be developed. Using trust and networks can service providers communicate with customers and understand and satisfy their needs.Research MethodWe apply a case study for data collection. A case on a Swedish invention for radio surgery, Gamma Knife in Brazil has been conducted in its real life context. Qualitative data have been collected in form of semi-structured interviews. Direct observation of the working environment and activities in Sweden has also been used as data source. We concentrate on the process of the marketing of the service.Research FindingsThe study shows that cultural adaptation makes service characteristics tangible by increasing the understanding between service providers and local customers. It suggests that foreign company’s service offerings, values and beliefs connected to the quality of the service are to be standardised. This standardisation communicates the offering both of a treatment and also of a learning process and helps the service to be visible and tangible. It further demonstrates that relationships related to the local market are to be adapted to customers´ tastes, habits and preferences to develop trust and networks. The study suggest that a balanced combination of adaptation and standardisation makes services homogenous and tangible increasing the possibility of success for service providers and the acceptance of services by the local customers.Main contributionThe research contributes to the International services marketing literature developing a model of internationalization of health services marketing based on adaptation/standardization, trust and network, to overcome issues of intangibility and heterogeneity of services. Managers should recognize that marketing people-processing services requires development of local networks to gain trust, and legitimacy in the local market. Keywords: Cultural Adaptation, Network, Intangibility, Heterogeneity, Trust, Gamma Knife, Health Service, Brazil.
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| 3. |
- Hyder, Akmal S., 1952-, et al.
(författare)
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CSR & Networking in Supply Chain
- 2013
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Ingår i: Multidisciplinary Academic Research 2013. - Prague : MAC Prague consulting. - 9788090544222
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Konferensbidrag (refereegranskat)abstract
- By comparing two unequal European buyers, this study explores network relationships in Supply chain (SC) from a corporate social responsibility (CSR) perspective in the Bangladesh apparel industry. A qualitative method has been applied for data collection though interviews and gathering secondary material in the form of newspaper articles and buyers’ websites. A combination of network perspective and compliance and capacity building constitutes the theoretical foundation of the study. The result shows that the larger buyer stresses on control and strictly following the code of conducts while the smaller buyer relies on collaboration and dialog in implementing CSR.
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| 4. |
- Hyder, Akmal S., 1952-
(författare)
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Interest-free banking in Sweden : How much is it Islamic?
- 2013
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Ingår i: Proceedings of the Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2013).
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Konferensbidrag (refereegranskat)abstract
- Purpose – This paper illustrates how a European bank operates interest-free and how it resembles and differs from Islamic banking.Design/Methodology/Approach – By applying a case study method, this study goes into the depth of a European bank which entirely practices interest-free banking for its saving and lending operations. Major actors of the bank have been interviewed face-to-face and on telephone. Complementary information has been received by e-mail and through printed material.Findings – The study shows that there are some similarities between JAK and Islamic banks but differences are many. One difference lies in the service offerings as JAK only deal with savings and lending and does not get involved in profit-loss sharing which is central to Islamic banking. Islamic bank can learn from JAK how to educate their customers so that business gets clear to them.Practical implications – By comparing with Islamic banking, the European bank management can have the idea how far they do Islamic banking and what is unique with their bank. Even both the banks have common view on interest, they differ much in offering products and carrying out operation. The European bank management has to deal with new challenges how much they can grow of being a non-profit organization in the long run.Originality/value – This study offers a rare insight of a European bank which exclusively operates interest free and is driven like Islamic banks with ideological values.Paper type – Case study
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| 5. |
- Hyder, Akmal S., 1952-
(författare)
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Market orientation in non-profit organization
- 2013
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Ingår i: Proceedings of the Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2013).
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Konferensbidrag (refereegranskat)abstract
- Purpose – This paper illustrates how a European bank operates interest-free and how it resembles and differs from Islamic banking.Design/Methodology/Approach – By applying a case study method, this study goes into the depth of a European bank which entirely practices interest-free banking for its saving and lending operations. Major actors of the bank have been interviewed face-to-face and on telephone. Complementary information has been received by e-mail and through printed material.Findings – The study shows that there are some similarities between JAK and Islamic banks but differences are many. One difference lies in the service offerings as JAK only deal with savings and lending and does not get involved in profit-loss sharing which is central to Islamic banking. Islamic bank can learn from JAK how to educate their customers so that business gets clear to them.Practical implications – By comparing with Islamic banking, the European bank management can have the idea how far they do Islamic banking and what is unique with their bank. Even both the banks have common view on interest, they differ much in offering products and carrying out operation. The European bank management has to deal with new challenges how much they can grow of being a non-profit organization in the long run.Originality/value – This study offers a rare insight of a European bank which exclusively operates interest free and is driven like Islamic banks with ideological values.Paper type – Case study
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| 6. |
- Hyder, Akmal S., 1952-, et al.
(författare)
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Marketing strategy in emerging market alliance : a longitudinal study
- 2014
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Ingår i: Journal for International Business and Entrepreneurship Development. - : InderScience Publishers. - 1549-9324 .- 1747-6763. ; 7:4, s. 309-325
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Tidskriftsartikel (refereegranskat)abstract
- By applying a longitudinal perspective, this study examines how an alliance formulates and implements its marketing strategy based on motives, resources, learning, network and performance, in Central and Eastern Europe (CEE). An in-depth study on a Hungarian alliance between a Swedish medical engineering company and a local partner has been conducted. The data is collected in two periods: 1999 and 2009, and for the convenience of the analysis, the result has been presented in two phases. By comparing the phases, it is shown how the environment in which the alliance operates changes and how the alliance responses by improving its marketing strategy. Major variation of the strategy includes focus on small and dental clinics, development of intensive contacts with big hospitals to gain huge contracts after the reformation of the healthcare sector and finding a balance between lowering price and maintaining high quality of the products and services.
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| 7. |
- Lövblad, Mikael, et al.
(författare)
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Affective Commitment in Industrial Customer-Supplier Relations : A Psychological Contract Approach
- 2012
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Ingår i: Journal of business & industrial marketing. - : Emerald Group Publishing Limited. - 0885-8624 .- 2052-1189. ; 27:4, s. 275-285
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Forskningsöversikt (refereegranskat)abstract
- PurposeThe purpose of this conceptual paper is to develop the construct of affective commitment in business-to-business relationships between customers and suppliers, as well as to introduce the psychological contract as a central antecedent to affective commitment.Design/methodology/approachA review of the literature on psychological contracts and relationship marketing relating to affective relationship commitment was conducted to make a theoretical contribution in a buyer-supplier relationship context.FindingsBy focusing on the individual and incorporating relevant mental processes, theories on affective commitment have been developed. A model and propositions concerning the impact of psychological contracts on affective relationship commitment are suggested, where the psychological contract plays a central role in mediating the effects of several antecedents to affective commitment.Research limitations/implicationsBy focusing on the individual’s role in affective relationship commitment, this paper contrasts with much of the earlier research, which has used the firm as the unit of analysis. For practitioners, using such an approach will provide a more realistic view of the dynamics in the relationship.Originality/valueThis study makes two main contributions. First, it develops conceptual clarity of the affective commitment construct by putting a clear focus on the individual. Second, it proposes a model that describes the influence of several antecedents to affective commitment, suggesting a central role of psychological contracts in explaining the presence of affective commitment in business-to-business relationships.
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