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- Jafari, Hamid, et al.
(författare)
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Customer Knowledge Management and Customer Lifetime Value in loyalty management
- 2007
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Ingår i: Information Management In The Networked Economy. - 9780975339374 ; , s. 517-526
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Konferensbidrag (refereegranskat)abstract
- Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success Of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that deals with knowledge from customers rather than knowledge about customers. However, little research has been done on the application of CKM in e-business. In this paper, after an overview of the literature, an application of CKM in Customer Lifetime Value (CLV) measurement is Studied in an e-tailer case where Corporate Image and Reputation are taken into consideration.
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- Jafari, Hamid
(författare)
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Innovation Trends in Retailing
- 2009
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Ingår i: The Proceedings of The 21st NOFOMA Conference. - 9780857242204
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Konferensbidrag (refereegranskat)
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- Jafari Khaledabadi, Hamid, et al.
(författare)
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Corporate Social Responsibility and Knowledge Management Implications in Sustainable Vehicle Innovation and Development
- 2008
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Ingår i: INNOVATION AND KNOWLEDGE MANAGEMENT IN BUSINESS GLOBALIZATION. - NORRISTOWN : INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA. - 9780975339398 ; , s. 1446-1452
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Konferensbidrag (refereegranskat)abstract
- Recently, due to the ever-increasing concern regarding the environment, the automotive industry has experienced a significant technological competition in the power-train. Focusing on how Corporate Social Responsibility issues can affect product innovation in a mature industry, this paper studies different technology strategies in sustainable vehicle development. In this regard, after a comprehensive literature review, by carrying out a patent analysis in Europe, the study exemplifies how typical technological knowledge could be managed to enhance innovation strategies. The study reveals that hybrid and fuel-cell technologies have gained prominent attention in the past two decades and seem to be the least risky approaches of alternative technology vehicles in the foreseeable future. Also, the study shows that the Japanese carmakers, who have had a clear commitment to sustainable management, have been the pioneers in this field. Moreover, the paper has some strategic science-to-market tran. fer implications as well which could serve (is the cornerstones of sustainable competitive advantage.
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