| 1. |
- Saari, Ulla A., et al.
(författare)
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Assessing the usefulness of an early idea development tool among experienced researchers
- 2017
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Ingår i: CERN IdeaSquare Journal of Experimental Innovation. - : CERN Publishing. - 2413-9505. ; 1:2
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Tidskriftsartikel (refereegranskat)abstract
- We test a novel ideation tool developed for early idea development among experienced academic researchers. We presented the tool called the Impact Canvas to experienced researchers and allowed them to test it. This paper analyses their perceptions of the tool: its usability and visual appeal, content elements, ability to facilitate collaboration, and motivate on a personal level. The majority of the researchers considered the tool useful and inspiring. Our findings imply that experienced researchers would benefit from a structured approach in the early idea development phase and it could be supported by such a tool as the Impact Canvas.
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| 2. |
- Saari, Ulla A., et al.
(författare)
-
Eco-friendly brands to drive sustainable development : Replication and extension of the brand experience scale in a cross-national context
- 2017
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Ingår i: Sustainability. - : MDPI. - 2071-1050. ; 9:7
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.
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| 3. |
- Saari, Ulla A., et al.
(författare)
-
Measuring brand experiences cross-nationally
- 2017
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Ingår i: Journal of Brand Management. - : Springer. - 1350-231X .- 1479-1803. ; 24:1, s. 86-104
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Tidskriftsartikel (refereegranskat)abstract
- The need for reliable and valid metrics for tracking consumers' experiences of products and brands cross-nationally is becoming ever more important as companies are increasingly operating in international markets. Brand experiences associated with global brands can manifest themselves very differently in different parts of the world; thus, the scales developed to track brand experiences should be validated cross-nationally. This research tests and revises an existing brand experience measurement scale cross-nationally in two countries that have very different cultural settings. Based on the findings from a survey with a sample of 1008 respondents, the authors propose a revised and shortened scale that provides more reliable and valid measurement results of brand experiences of global high-tech brands. In general, the results demonstrate the need for tests on the cross-national applicability of measurement scales and, even further, they underline the importance of replication research.
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