| 1. |
- Adam, Silke, et al.
(författare)
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Campaigning Against Europe? : The Role of Euroskeptic Fringe and Mainstream Parties in the 2009 European Parliament Election
- 2013
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Ingår i: Journal of Political Marketing. - : Routledge. - 1537-7857 .- 1537-7865. ; 12:1, s. 77-99
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Tidskriftsartikel (refereegranskat)abstract
- In this article, we analyze political parties' campaign communication during the 2009 European Parliamentary election in 11 countries (Austria, Bulgaria, Czech Republic, Germany, Hungary, The Netherlands, Poland, Portugal, Spain, Sweden, and the UK). We study which types of issues Euroskeptic fringe and Euroskeptic mainstream parties put on their campaign agendas and the kind and extent of EU opposition they voice. Further, we seek to understand whether Euroskeptic and non-Euroskeptic parties co-orient themselves toward each other within their national party systems with regard to their campaigns. To understand the role of Euroskeptic parties in the 2009 European Parliamentary elections, we draw on a systematic content analysis of parties' posters and televised campaign spots. Our results show that it is Euroskeptic parties at the edges of the political spectrum who discuss polity questions of EU integration and who most openly criticize the union. Principled opposition against the project of EU integration, however, can only be observed in the UK. Finally, we find indicators for co-orientation effects regarding the tone of EU mobilization: In national political environments where Euroskeptic parties strongly criticize the EU, pro-European parties at the same time publicly advance pro-EU positions.
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| 2. |
- Strömbäck, Jesper, et al.
(författare)
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Sourcing the News : Comparing Source Use and Media Framing of the 2009 European Parliamentary Elections
- 2013
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Ingår i: Journal of Political Marketing. - : Informa UK Limited. - 1537-7857 .- 1537-7865. ; 12:1, s. 29-52
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Tidskriftsartikel (refereegranskat)abstract
- The relationship between journalists and their sources has been described as an interdependent relationship where each part needs the other. For political actors, this relationship is particularly important during election campaigns, when their need to reach voters through the media is even more urgent than usual. This is particularly true with respect to European Parliamentary election campaigns, as these are often less salient and as people's need for orientation is greater than in national elections. However, there is only limited cross-national research on the media's use of news sources and whether there are associations between the use of news sources and media framing. This holds true for research on election campaigns in general and on European Parliamentary election campaigns in particular. Against this background, this study investigates cross-national differences and similarities in the media's use of news sources in their coverage of the 2009 European Parliamentary election campaigns and the extent to which the use of news sources is associated with the media's framing of politics and the EU. The study draws upon a quantitative content analysis of the media coverage in twelve countries. Findings suggest that there are both important similarities and differences across countries with respect to the use of news sources and that there are cases when the use of news sources is related to the framing of politics and the EU.
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