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- Iddris, Faisal, 1977-, et al.
(author)
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Examining the relationships between e-Marketing adoption and Marketing Performance of Small and Medium Enterprises in Ghana
- 2015
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In: Journal of Marketing and Consumer Research. - New York, NY : International Institute for Science, Technology and Education (IISTE). - 2422-8451. ; 10, s. 160-169
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Journal article (peer-reviewed)abstract
- Given the importance of the Internet in general and for the marketing function in particular there has been a growing focus on understanding the determinants of e-Marketing adoption within firms. The purpose of this study was to explore factors that influence adoption of e-Marketing by SMEs in Ghana, and to examine the relationship between e-Marketing adoption factors and marketing performance. Primary data was collected using a quantitative research approach from 107 SMEs. Exploratory factor analysis was employed to identify the main e-Marketing adoption factors: which consists of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), External pressure and Strategic intent. The study revealed that all the four constructs significantly influence e-Marketing adoption among the SMEs, however factors identified in this study were found not to have significant impact on the SMEs marketing performance. An important implication of the study is that even though SMEs are using e-Marketing, the findings did show positive impact on SMEs marketing performance. A further study is needed to establish the relationship between e-Marketing adoption factors and marketing performance.
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| 2. |
- Iddris, Faisal, 1977-
(author)
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The Use of Innovation Capability and National Innovation Systems in Promoting Sustainable Development : A Conceptual Analysis
- 2015
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In: Journal of Sustainable Development in Africa. - Clarion, PA : Clarion University. - 1520-5509. ; 17:3, s. 116-127
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Journal article (peer-reviewed)abstract
- The purpose of this paper was to examine the use of key activities of National Innovation System (NIS) and innovation capability of firms in promoting sustainable development. It addresses what institutional actors- government, universities/research institutions and private sector can do to generate key activities within NIS, which comprises of incubation activities, competence building, financing of innovation and consultancy services that may stimulates firm’s innovation capability. Exploratory research was used with the objective of examining insights from extant literature on innovation management, NIS and innovation capability and sustainable development.This study depicts that innovation capabilities may be influenced by key activities within NIS. It also shows that innovation capability dimensions such as strategy for innovation, idea management, idea implementation and creative self-efficacy may contribute to sustainable development. Furthermore, the best performing firms are classified as innovative and continually innovate in order to ensure sustainable development.
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