2. |
- Vlamis, Chrysanthos, et al.
(författare)
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Το τέλος του κρατικού ελέγχου στο brand-image του έθνους : Hero-culture και τουρισμός
- 2012
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Ingår i: Μarketing και Branding Tόπου. - : Πανεπιστημιακές Εκδόσεις Θεσσαλίας. - 9789609439145 ; , s. 235-252
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Analysis of developments and themes in international advertising by the Greek department of tourism: topics and images, themes and references are analysed and discussed in connection to the need for more actual image and identity-presentations. Discussion of tourism-advertising as place marketing and branding. The book is written in Greek.
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