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Sökning: WFRF:(Caesarius Leon Michael 1971 )

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  • Caesarius, Leon Michael, 1971-, et al. (författare)
  • Big data marketing : Context and Affordances
  • 2022
  • Ingår i: The SAGE Handbook of Digital Marketing. - London : Sage Publications. - 9781529743791 - 9781529782509 ; , s. 68-80
  • Bokkapitel (refereegranskat)
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  • Caesarius, Leon Michael, 1971-, et al. (författare)
  • Developing Innovative Services Based on Big Data : The Case of Go:Smart
  • 2013
  • Konferensbidrag (refereegranskat)abstract
    •  The purpose of this paper is to illuminate the challenges associated with developing innovative technology-based services based on big data. The paper presents and analyzes a case study of GO:SMART, a project with the aim to develop an innovative service for promoting sustainable transportation in urban areas. The challenges identified relate to epistemological and methodological directives that affect the process and outcome of big data-based new service development projects. 
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  • Caesarius, Leon Michael, 1971- (författare)
  • Faces of Information
  • 2012
  • Ingår i: Mercury Magazine. - : Företagsekonomiska institutionen. - 2001-3272. ; 1:1, s. 32-38
  • Tidskriftsartikel (populärvet., debatt m.m.)
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  • Caesarius, Leon Michael, 1971- (författare)
  • In search of known unknowns : an empirical investigation of the peripety of a knowledge management system
  • 2008
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • In their quest to secure their level of competitiveness, organizations have turned their attention to a specific type of information technology (IT) solution referred to as knowledge management systems (KMS). Research recurrently views and defines such system as IT-tools that mainly enable the collection, storing and diffusion of knowledge within the boundaries of the organization. Consequently the focus of KMS is believed to be on intra-organizational ‘knowledge’ re-use of ‘known knowns’. However, despite this definition and despite the inherent claim in the very name of such systems research continues to report failures rather than successes. Yet, the occurrence of the phenomenon of IT–based knowledge management (KM) endeavours in organizations continuous to rise. What really is the nature of this phenomenon and what is it a manifestation of? The purpose of this investigation is to explore the nature of IT–based knowledge management endeavours and their outcomes, and to explicate thereby the intricacies that surround them. How can KMS be described? How are they developed? Why are they deployed and what, if any, are the outcomes for the organization using them are the four research questions driving the investigation. Furthermore, it the investigation rests on a theoretical framework influenced by a constructionist perspective on knowledge and builds empirically on a longitudinal case study of a large international pharmaceutical firm’s IT-based KM effort. The empirical findings suggest that the case organization bridged the boundaries with the outside world by using the KMS as a way to establish knowledge exchange relationships with key target audiences. Getting the audiences to use the system meant transforming them to de facto information producers. To enable the continuity in the use of the system, the case organization designed it to provide the audiences continuous knowledge intensive services in return for getting informated. The services centred on supporting the practices of the target audiences by drawing on the automating and informating ability of IT. Granted an interimistic at least continuity in the use of the system by the target audiences meant a possibility for knowledge creation through experimentation for the organization and a possibility for knowledge creation through the enactment of embodied practice for the target audiences. A number of intricacies however, limited as expected the lifespan of the system. The main conclusion drawn from the case study is that the phenomenon has become inter-organizational and instead of simply focusing on knowledge re-use it also focuses, and in the specific case predominantly so, on knowledge creation. This is an indication that the phenomenon can be understood as a manifestation of an attempt to search for ‘known unknowns’ by means of IT. This in turn suggests an expansion from only exploitative to both exploitative and explorative use of IT; an expansion from using IT not only for efficiency-enhancing purposes but for effectiveness-enhancing purposes as well.
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  • Caesarius, Leon Michael, 1971- (författare)
  • In the Head of A Successful Entrepreneur
  • 2013
  • Ingår i: Mercury Magazine. - Uppsala : Företagsekonomiska Institutionen. - 2001-3272. ; :4, s. 16-17
  • Tidskriftsartikel (populärvet., debatt m.m.)
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  • Caesarius, Leon Michael, 1971-, et al. (författare)
  • Kunskapsbaserad marknadsföring
  • 2016. - 1
  • Bok (övrigt vetenskapligt/konstnärligt)abstract
    • I denna bok ligger fokus på hur den förändrade informationsteknologin påverkar sättet och möjligheterna att bedriva marknadsföring.Kunskapsbaserad marknadsföring handlar om att utnyttja ny digital teknologi och de möjligheter som digitaliseringen av vår vardag, av företagets verksamhet och av samhället i stort för med sig.Företag kan i dag i större grad fatta beslut som bygger på fakta och kunskap om sina kunder, snarare än bara på antaganden och intuition.Den nya kunskapsbaserade marknadsföringen skapar förutsättningar att fördela resurser,prognostisera och tillfredsställa kundbehov med ökad precision.
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