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CONSUMER PERCEPTIONS AND PREFERENCES ON SOLID WOOD, WOOD-BASED PANELS, AND COMPOSITES : A REPERTORY GRID STUDY

Jonsson, Oskar (författare)
Lund University,Lunds universitet,Industridesign,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Industrial Design,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
Lindberg, Siv M (författare)
RISE,STFI-Packforsk
Roos, Anders (författare)
visa fler...
Hugosson, Marten (författare)
Lindström, Mikael (författare)
RISE,STFI-Packforsk
visa färre...
 (creator_code:org_t)
2008
2008
Engelska.
Ingår i: Wood and Fiber Science. - 0735-6161. ; 40:4, s. 663-678
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
Stäng  
  • Knowledge about consumer perception and preferences on solid wood, wood-based panels, and wood-based composites is important for product development and marketing. The aim of this study was to identify attributes and associations that people use to describe different types of wood materials and to explore how they relate to preferences. The study involved nine samples that were evaluated with the Kelly's repertory grid technique and content analysis. Based on respondents' answers. 19 core categories reflecting sample attributes were extracted. General preferences for each sample were also recorded. Principal component analysis generated two factors describing 1) naturalness, wood-likeness, softness, unprocessed origin, living, pleasant, and high value; and 2) solid and homogeneous impression. A third, preliminary factor included categories describing irregular pattern,sleekness, and smoothness. The wood samples were most liked, whereas composites and panels were not appreciated. Preferred core categories were naturalness, wood-likeness, smoothness, living impression, and value. The least liked core categories were processed, hard, and high weigh. The implications of the results for product development and marketing are discussed.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Materialteknik -- Kompositmaterial och -teknik (hsv//swe)
ENGINEERING AND TECHNOLOGY  -- Materials Engineering -- Composite Science and Engineering (hsv//eng)
LANTBRUKSVETENSKAPER  -- Lantbruksvetenskap, skogsbruk och fiske -- Trävetenskap (hsv//swe)
AGRICULTURAL SCIENCES  -- Agriculture, Forestry and Fisheries -- Wood Science (hsv//eng)
TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

Nyckelord

Attribute elicitation
Kelly's repertory grid
consumer research
content analysis
species selection
deck materials
biocomposites
furniture
products
consumer research
Attribute elicitation
Kelly's repertory grid
content analysis

Publikations- och innehållstyp

ref (ämneskategori)
art (ämneskategori)

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