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- Kovács, László, et al.
(author)
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Brands, networks, communities: How brand names are wired in the mind
- 2022
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In: PLOS ONE. - : PLOS. - 1932-6203. ; 17:8
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Journal article (peer-reviewed)abstract
- Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them. In this paper, we study brands as parts of an associative network based on a word association database. We explore the communities–closely-knit groups in the mind–around brand names in this structure using two community detection algorithms in the Hungarian word association database ConnectYourMind. We identify brand names inside the communities of a word association network and explain why these brand names are part of the community. Several detected communities contain brand names from the same product category, and the words in these categories were connected either to brands in the category or to words describing the product category. Based on our findings, we describe the mental position of brand names. We show that brand knowledge, product knowledge and real word knowledge interact with each other. We also show how the meaning of a product category arises and how this meaning is related to brand meaning. Our results suggest that words sharing the same community with brand names can be used in brand communication and brand positioning.
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| 2. |
- Kovács, György, 1984-, et al.
(author)
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Examining the Combination of Multi-Band Processing and Channel Dropout for Robust Speech Recognition
- 2019
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In: Proc. Interspeech 2019. - : The International Speech Communication Association (ISCA). ; , s. 421-425
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Conference paper (peer-reviewed)abstract
- A pivotal question in Automatic Speech Recognition (ASR) is the robustness of the trained models. In this study, we investigate the combination of two methods commonly applied to increase the robustness of ASR systems. On the one hand, inspired by auditory experiments and signal processing considerations, multi-band band processing has been used for decades to improve the noise robustness of speech recognition. On the other hand, dropout is a commonly used regularization technique to prevent overfitting by keeping the model from becoming over-reliant on a small set of neurons. We hypothesize that the careful combination of the two approaches would lead to increased robustness, by preventing the resulting model from over-rely on any given band.To verify our hypothesis, we investigate various approaches for the combination of the two methods using the Aurora-4 corpus. The results obtained corroborate our initial assumption, and show that the proper combination of the two techniques leads to increased robustness, and to significantly lower word error rates (WERs). Furthermore, we find that the accuracy scores attained here compare favourably to those reported recently on the clean training scenario of the Aurora-4 corpus.
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