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Sökning: WFRF:(Olsson H) > Högskolan Väst

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1.
  • Brandt, P. H., et al. (författare)
  • "Profitability is sustainability:" framing of forest management practices by the Swedish forest industry
  • 2023
  • Ingår i: Scandinavian Journal of Forest Research. - : Taylor & Francis. - 0282-7581 .- 1651-1891. ; 38:7/8, s. 429-441
  • Tidskriftsartikel (refereegranskat)abstract
    • This article investigates how the Swedish forest industry, as represented by the three largest Swedish private forest companies (Svenska Cellulosa AB, Stora Enso, and Holmen), through their main public relations (PR) channels frame the current dominant Swedish forestry model and alternative models that are promoted by the European Union (EU). The content analysis of the three companies' trade magazines published between 2019 and 2022 explores the patterns in the PR framing of the forest management models with respect to economic, environmental, and social aspects. The time interval is centered by the July 2021 announcement of the EU's new Forest Strategy for 2030. The magazines' target audience is private forest owners, from whom Svenska Cellulosa AB, Stora Enso, and Holmen buy 40-50% of the timber used in production. The main finding of the study is that these corporations did not present alternative methods as viable options to replace the Swedish forestry model. The magazines, with some individual variations, respond to the alternative methods promoted by the EU and environmental associations by an increased emphasis on the benefits, mainly environmental, of the Swedish forestry model - framing the model as not only the most profitable but also the most ecologically sustainable.
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2.
  • Mossberg, Lena, et al. (författare)
  • Storytelling and destination development
  • 2009
  • Ingår i: Tourism and Hospitality. ; , s. 146-
  • Konferensbidrag (refereegranskat)abstract
    • Traditional packaging models, including transportation, accommodation, dining, andactivities are fundamental but tend to overlook the fact that today’s offerings or valuepropositions need to create “a total experience” for the customer. Successful organizationsthus go beyond packaging and instead co-produce attractive offerings to the tourists acrossindustries. Studies have shown that a real and fictive story about the destination can givethe destination a unique competitive advantage and the tourist a more meaningfulexperience. Stories can act as a framework as they communicate the core values in anunderstandable and memorable way. Through the story, the destination or organization cancreate meaning in relation to what they like to communicate. The story becomes a verbaland visual metaphor which shows the total offering. A good story needs to have an arena,characters, and a structure. Lately a lot of focus is put on the so called literary and filminduced tourism. Another phenomenon is to develop concepts around traditions like textile,cheese, meals, and furniture when actors are marketing the destination together. A keysuccess factor in all stories is an unbroken story line. To market a tourism destination on acommon story implies close contact between all stakeholders, friction free communication,and the development of a common story, which later on can be conceptualized and told.The objective of this paper is to discuss the potential of storytelling as a tool for destinationdevelopment by exploring five different storytelling cases, one in each Nordic country. Inparticular the study focuses on how storytelling is practiced, how it is organized and if andhow a specific communication platform can improve storytelling practice in the Nordiccountries and function as a means of closer stakeholder cooperation and improved touristexperiences.The data collection includes a combination of different methods: interviews with the mainstakeholders related to all five cases, collection of existing documents related to the fivecases, observation of stakeholder meetings, and participant observation of storytelling events.The project is ongoing but so far we have interviewed key stakeholders in each destinationcase and gained their insights into how to develop and communicate stories. The next step isto experiment with the common communication platform in each of the destinations in theNordic countries.
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3.
  • Mossberg, Lena, et al. (författare)
  • Storytelling and destination development
  • 2010
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • The objective of this study is to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how stakeholder cooperation unfolds and seeks to determine the prerequisites for using storytelling as part of a destination development strategy. Drawing on the literature on storytelling as well as theory on inter-organisational relations, the study develops a theoretical model which centres on four closely interrelated elements: types of stakeholders involved; stages of the storytelling process; outcome of the storytelling process; and destination development. The theoretical model serves as a central tool for the cases presented to illustrate the issues at stake. The five cases consist of rich sets of data: interviews with main stakeholders; collection of industry documents, marketing material and media coverage; observation of stakeholder meetings; and participant observation of storytelling events. The findings point to the importance of a location-based story to conceptualize, substantiate, and commercialize a destination. Findings suggest that some cases are characterized by individual stories of many qualities in terms of dramaturgical principles and customer involvement, however, an overall story framework is non-existent which makes the storytelling initiative poorly suited as a means of destination development. In other cases, a more holistic, coordinated story can be identified that ties the individual stories together and on this basis a common identity for the destination seems to materialize. The nature of stakeholder relations helps explain why some storytelling practices have destination development potential whereas others have not. Dedicated leadership, multi-actor involvement and two-way communication appear to be prerequisites for the destination development potential of storytelling activities. 
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4.
  • Ozanne, Anneli, 1978, et al. (författare)
  • Parental experiences before and long-term after their children's hemispherotomy - A population-based qualitative study
  • 2016
  • Ingår i: Epilepsy & Behavior. - : Elsevier BV. - 1525-5050 .- 1525-5069. ; 60, s. 11-16
  • Tidskriftsartikel (refereegranskat)abstract
    • Severe childhood epilepsy has an impact on the whole family. For selected children, hemispherotomy is the treatment of choice. The aim of this study was to explore parents' experiences before and after hemispherotomy as reported at a long-term follow-up and their view on received information and support. This was a population-based qualitative descriptive study, using qualitative content analysis of interviews. Seven to eighteen years after hemispherotomy, parents of twenty-one operated children were interviewed about the family life situation, expectations before surgery, and support and information before and after surgery. Before surgery, the theme 'Living in a chaotic bubble' illuminates how parents felt: the family lived in isolation, they felt both dissatisfaction and satisfaction about support and information, and they experienced that surgery was a question about life or death. After surgery, the theme 'Hovering between success and disaster' illuminates how parents hovered between happiness if the surgery was successful and sadness about e.g., complications and behavior problems. They experienced both excellent and poor support, in hospital and at rehabilitation. Regardless of all concerns, parents were satisfied that the child had received an operation. The hemispherotomies were successful and generated a better life situation. However, in order to cope, families need support and information throughout the whole process, from the onset of epilepsy and for a long time after surgery. If the child has behavior problems, an assessment should be made before surgery in order for the families to get adequate support. The specialist team needs to be involved as early as possible and follow the families for several years after surgery. Focus should be on the whole family, if needed including grandparents; family-centered care might be relevant for this patient group. (C) 2016 Elsevier Inc. All rights reserved.
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5.
  • Tofeldt, Oskar, et al. (författare)
  • Investigation of fundamental ultrasonic propagation characteristics in NDT of Electron Beam Melted additive manufactured samples : Inconel 718
  • 2018
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • New approaches for efficient NDT inspection of modern additively manufactured metallic components are required urgently to qualify and validate the next generation of metallic parts across a range of industries. Ultrasonic testing is a fundamental component of NDT for such additive manufacturing processes. This work studies the ultrasonic propagation characteristics of EBM manufactured sample coupons in Inconel 718material. Fundamental longitudinal and shear wave velocity measurements are experimentally measured in 3 orthogonal build directions of the sample coupons. Results show a dependency of the ultrasonic velocities and the build direction. The measured velocities are further verified in a phased array measurement showing successful results that highlights the potential of continued studies with synthetic apertures techniques.
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  • Resultat 1-5 av 5

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