Wine makers as cultural entrepreneurs : The tensions in crafting collective identity stories

• The ability to craft a compelling collective identity story is central for value creation and appropriation in developing regions. In this process entrepreneurs often experience tensions between their individual and cultural values. Yet, extant literature has not scrutinized the impact of these tensions on entrepreneurial value creation. Building on an in-depth case study of five pioneers who drove the revival of a Spanish wine region, we propose a model that identifies the triggers to emergence of collective identity story and the tensions experienced in this process. We then discuss how the triggers influence the content of the story. Specifically, we suggest that early on entrepreneurs are likely to suppress their own individual values to create feeling of belonging and legitimacy, but with time their individual values begin to shape the content of the story by shifting emphasis to distinctiveness and their entrepreneurial agency.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)