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Born Globals' forei...
Born Globals' foreign market channel strategies
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- Andersson, Svante (författare)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2),SIRE/Halmstad University, Halmstad, Sweden
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- Gabrielsson, Jonas (författare)
- Lund University,Lunds universitet,CIRCLE,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
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- Wictor, Ingemar (författare)
- Högskolan i Halmstad,Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL),SIRE/Halmstad University, Halmstad, Sweden
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(creator_code:org_t)
- Olney : InderScience Publishers, 2006
- 2006
- Engelska.
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Ingår i: International Journal of Globalisation and Small Business. - Olney : InderScience Publishers. - 1479-3059 .- 1479-3067. ; 1:4, s. 356-373
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://lup.lub.lu.s...
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Abstract
Ämnesord
Stäng
- Foreign entry mode choices are decisions of paramount importance for the long-term survival and growth of companies that are in a process of rapid international expansion. In this paper we seek to understand the foreign market channel strategies of Born Globals. We examine whether these companies develop a similar strategy regarding foreign entry mode choices and whether their market channel strategies differ from contemporary theories treating this problem. A comparative case study conducted on four companies meeting the criteria of Born Globals suggests that they do not show a common foreign entry mode. Instead, the companies seem to have very different market channel strategies even if they all have internationalised very rapidly. These findings are discussed against the current range of theoretical models that seek to explain the companies' foreign entry mode choice. We conclude the paper with some implications and suggestions for future research.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Nyckelord
- Business Administration
- Entrepreneurship
- Innovation and SMEs
- Business and economics
- Ekonomi
- market channel strategies
- foreign entry mode
- international expansion
- Born Globals
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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