University sustainability identity - the role of identity, image and reputation

• This chapter draws attention to how universities integrate corporate social responsibility and sustainability (CSR/S) as part of a university's identity. It is assumed a close interrelationship exists between "who we are"  as a university sustainaility identityt, image and reputation, implying that changes in one dimension affect another. By relation CSR/S research, three implications are discussed that influence university sustainability identity following the habit of letting CSR/S become functionally divided related to organizational activities; difficulties to integrate the concept make university identity mulitdimensional. Finally, image implementation is not conducted in a substantive manner and perceived as a desktop product, also having influence on identity and reputation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Other Social Sciences (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

corporate social responsibility

sustainability

CSR

CSR/S

Publikations- och innehållstyp

vet (ämneskategori)

kap (ämneskategori)