Revisiting the Trust–Commitment and Export Performance Link : A Qualitative Comparative Analysis (QCA) Approach

• This research revisits the role of different foci of trust (interpersonal and inter-organizational), commitment (affective and calculative) and relationship lengths (inter-organizational and interpersonal) then on export relationship performance. 142 Ecuadorian non-oil exporters completed a self-administered questionnaire. This study applies fuzzy-set qualitative comparative analysis (fsQCA) and the findings help to re-establish the need for both trust dimensions and affective commitment in exporter–importer relationships. This research found three possible configurations of achieving high export relationship performance. The managerial implications noted that export managers should nurture trust and affective commitment to ensure improved relationship performance. This research is one of the very few studies to investigate the role of commitment and trust by taking a complexity theoretical turn. Exploring the causation of the relationship lengths on relationship performance also represents a novel contribution.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Relationship marketing

Calculative commitment

Affective commitment

Interpersonal trust

Inter-organizational trust

FsQCA

Knowledge and Innovation Management (KIM)

Knowledge and Innovation Management (KIM)

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)