The Influence of Synchronization and Performance on Strategic Choice and Innovation

• Leveraging resources to exploit opportunities in external markets is at the heart of innovation. However, theory suggests that leveraging resources is a complicated affair, fraught with potential challenges. Building on work in resource orchestration, we argue that firms achieve superior innovation when their strategy used to leverage resources is synchronized with several resource orchestration processes – namely structuring and bundling. However, such synchronization is not easily achieved. Using prospect theory, we argue and find that prior performance and accompanying managerial biases influence which strategies are chosen to drive innovation and that these same influences are affected by the level of synchronization. Thus, working to leverage firm resources to achieve innovation requires the synchronization of several processes to produce the greatest outcomes.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

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