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Social media analyt...
Social media analytics for innovation management research : A systematic literature review and future research agenda
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- Geissinger, Andrea (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Laurell, C. (författare)
- Einride, Regeringsgatan 65, Stockholm, SE-111 56, Sweden
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- Öberg, Christina, 1970- (författare)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013),Handelshögskolan (from 2013),The Ratio Institute,Karlstad University, CTF Service Research Center, Karlstad, SE-651 88, Sweden,Karlstad University (Sweden, Karlstad)
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- Sandström, Christian (författare)
- Jönköping University,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC),The Ratio Institute, P.O. Box 3203, Stockholm, SE-103 64, Sweden,The Ratio Institute, Sweden;Jönköping University, Sweden,The Ratio Institute; Jönköping International Business School,Ratio (Sweden, Stockholm)
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(creator_code:org_t)
- Elsevier, 2023
- 2023
- Engelska.
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Ingår i: Technovation. - : Elsevier. - 0166-4972 .- 1879-2383. ; 123
- Relaterad länk:
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https://doi.org/10.1...
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https://kau.diva-por... (primary) (Raw object)
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https://research.hhs... (primary) (Object in context)
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://urn.kb.se/re...
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https://research.hhs...
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Abstract
Ämnesord
Stäng
- New trends in innovation management may require new research methods. Social media analytics (SMA)—a method for capturing and analyzing data from user-generated content published on online platforms—has emerged as a complement or even alternative to more traditional research methods. This article systematically reviews and assesses the use of SMA and its potential for innovation management research. Our results show that use of SMA is still in an emergent phase, although it has become increasingly popular over the past decade. Our literature review illustrates that SMA provides new opportunities for innovation management scholars to enhance customer-, market-, technology-, and society-focused innovation research in several ways. In this paper we develop a research agenda and suggest areas for future research using SMA in innovation management.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Media Studies (hsv//eng)
Nyckelord
- Social networking (online)
- Innovation management
- Literature reviews
- Management research
- Online platforms
- Research agenda
- Research method
- Social media
- Social media analytics
- Systematic literature review
- User-generated
- Big data
- Literature review
- Marketing
- Business Administration
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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