Becoming a Netflix nation: Extroversion, exportability, and visibility through a case study of Maestro in Blue

• Christopher Papakaliatis, a prominent figure in Greek television, propelled Greece into the global streaming arena with his series Maestro in Blue. Supported by the National Centre of Audiovisual Media and Communication (EKOME) and initially aired on MEGA TV, the show made history on 19 December 2022 as the first Greek drama to debut on Netflix. This study explores the significance of such turning points for small television nations, analysing textual choices, production strategies, and broader significance for the visibility of Greek television on the global stage. As such, the study contributes to understanding the evolving landscape of transnational television and its implications for small television cultures and industries.

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SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Media Studies (hsv//eng)

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