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Marketing-as-Practi...
Marketing-as-Practice : Introduction to the Special Issue
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- Skålén, Per, 1972- (författare)
- Karlstads universitet,Avdelningen för företagsekonomi,Centrum för tjänsteforskning,SAMOT
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Hackley, Chris (författare)
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(creator_code:org_t)
- Pergamon Press, 2011
- 2011
- Engelska.
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Ingår i: Scandinavian Journal of Management. - : Pergamon Press. - 0956-5221 .- 1873-3387. ; 27:2, s. 189-195
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This paper introduces the marketing-as-practice (MAP) special issue of the Scandinavian Journal of Management. It outlines the editors’ position, suggesting that there is a need for a stronger focus on MAP in marketing which engages with critical perspectives and opens up a mutually enriching dialogue between MAP and the more established strain of practice research in the strategy literature (SAP). Drawing on practice work in social theory, and building on SAP research, the paper explores practice-orientation in a context of critical perspectives on marketing and a nascent but growing incidence of practice themes in marketing and consumer research. It reviews some published studies in marketing that engage with practice themes, either indirectly or as an explicit practice-research positioning. Finally, the paper introduces the five papers chosen for this special issue. Our aim overall is not to prescribe what MAP should look like, but to try to open up fresh, multi-disciplinary trajectories for practice research in management.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Introduction
- Practice theory
- Marketing-as-practice
- Företagsekonomi
- Business Administration
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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