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Assessing the impac...
Assessing the impact of the sharing economy on the evolution of online commerce
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- Geissinger, Andrea, 1987- (författare)
- Örebro universitet,Handelshögskolan vid Örebro Universitet,Örebro University School of Business, Örebro, Sweden, & The Ratio Institute, Stockholm, Sweden,Örebro universitet, Handelshögskolan vid Örebro Universitet
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- Laurell, Christofer (författare)
- Stockholm School of Economics Institute for Research, Stockholm, Sweden
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- Öberg, Christina, 1970- (författare)
- Örebro universitet,Handelshögskolan vid Örebro Universitet,Örebro University School of Business, Örebro, Sweden, & The Ratio Institute, Stockholm, Sweden
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- Sandström, Christian (författare)
- Jönköping University,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC),Science and Technology Studies, Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden, & The Ratio Institute, Stockholm, Sweden
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(creator_code:org_t)
- Manchester : The International Society for Professional Innovation Management (ISPIM), 2020
- 2020
- Engelska.
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Ingår i: ISPIM Conference Proceedings. - Manchester : The International Society for Professional Innovation Management (ISPIM). - 9789523354654
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy visà-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Sharing economy
- online commerce
- sharing commerce
- social commerce
- e-commerce
- social media analytics
- Business Administration
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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