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Mobile ticketing se...
Mobile ticketing services in the Northern Europe : Critical business model issues
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- Apanasevic, Tatjana, 1976- (författare)
- KTH,Kommunikationssystem, CoS
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- Markendahl, Jan (författare)
- KTH,Radio Systems Laboratory (RS Lab)
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(creator_code:org_t)
- Copenhagen, Denmark : IEEE, 2018
- 2018
- Engelska.
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Ingår i: Internet of Things Business Models, Users, and Networks, 2017. - Copenhagen, Denmark : IEEE. ; , s. 1-8
- Relaterad länk:
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https://ieeexplore.i...
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visa fler...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Started as SMS ticketing, today, mobile ticketing services become a platform for combined mobility solutions that integrate mobile ticketing, bike renting, car sharing, and parking payment services. Mobile ticketing services provide a number of benefits for public transport companies and passengers, however, in some Northern European countries, the share of mobile ticket sales does not exceed 10 percent. In this paper, we analyse business models of three types of mobile ticketing services (SMS, in-app, and “Be-In Be-Out” (BIBO)) in order to identify factors that negatively affect wider penetration of mobile ticketing. In order to do so, we use STOF (Service, Technology, Organisation, and Finance) model. The research reveals that there are a number of challenges related to service, technology, and finance domains of mobile ticketing. Due to this, with the help of price policy, many public transport companies push choices of their customers towards use of plastic travel card.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Elektroteknik och elektronik -- Kommunikationssystem (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Electrical Engineering, Electronic Engineering, Information Engineering -- Communication Systems (hsv//eng)
Nyckelord
- mobile ticketing
- business model
- STOF
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)