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Abstract :
Abstract : Managing Retail in an Omnichannel Environment—Consumer Behavior, Trends, and Challenges
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- Wallström, Åsa (författare)
- Luleå tekniska universitet,Industriell Ekonomi
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- Salehi-Sangari, Esmail (författare)
- KTH,Hållbarhet, Industriell dynamik & entreprenörskap,Kungliga tekniska högskolan, KTH
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- Foster, Tim (författare)
- Luleå tekniska universitet,Industriell Ekonomi
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- Styvén, Maria Ek (författare)
- Luleå tekniska universitet,Industriell Ekonomi
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- Strandberg, Carola (författare)
- Luleå tekniska universitet,Industriell Ekonomi
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(creator_code:org_t)
- 2017-01-07
- 2017
- Engelska.
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Ingår i: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. - Cham : Springer Nature. ; , s. 243-244, s. 243-244
- Relaterad länk:
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http://ltu.diva-port...
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https://ltu.diva-por... (primary) (Raw object)
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Buying Process
- Emerging Paradigm Shift
- Mobile Purchase
- Online Information Search
- Retail
- Industriell marknadsföring
Publikations- och innehållstyp
- ref (ämneskategori)
- kap (ämneskategori)
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