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Analysis of Ecosyst...
Analysis of Ecosystem for Mobile Ticketing & Payment services and Implications for NFC based Mobile services
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- Markendahl, Jan (författare)
- KTH,Kommunikationssystem, CoS,KTH Center för Trådlösa System, Wireless@kth
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- Andersson, Per (författare)
- Handelshögskolan, Stockholm School of Economics
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(creator_code:org_t)
- 2010
- 2010
- Engelska.
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Ingår i: 18th Biennial and Silver Anniversary Conference, Tokyo.
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- In this paper and two accompanying papers we will discuss the issues above with focus on the business network, often called the “mobile eco-system”, and the role of different types of middlemen or intermediaries. Empirically, since mobile payments enabled by NFC technology is not yet widely diffused and commercially available (inSwedenandNorthern Europe) we cannot study and analyze the envisaged eco-system with actors, roles and relations. However, there are a number of daily-life services that are enabled by the use of mobile phones. SMS based ticketing and payment is one such type of existing service that can be investigated in order to describe existing interactions between actors, and the formation of different forms of new business. By studying the existing services and markets some lessons can be learned how new business and value can be created, this is the topic of the first paper. In another paper with the title “Dissemination of New Communication Technology and the Creation of New Business Roles and Intermediaries: The case of contactless mobile payment services” we will discuss aspects of mobile eco-systems using NFC based services. The third paper in the special session is called “Trust Strategies in the Rollout of Near Field Communication Services”.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Elektroteknik och elektronik -- Telekommunikation (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Electrical Engineering, Electronic Engineering, Information Engineering -- Telecommunications (hsv//eng)
Nyckelord
- Mobile payment services
- NFC services
- SMS-payments
- Value networks
- Eco-systems
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)