Sökning: onr:"swepub:oai:DiVA.org:liu-140762" >
Consumer Behavior :
Consumer Behavior : classical and contemporary perspectives
-
- Ekström, Karin M. (författare)
- Högskolan i Borås,Akademin för textil, teknik och ekonomi
-
- Ottosson, Mikael, 1980- (författare)
- Linköpings universitet,Företagsekonomi,Filosofiska fakulteten
-
- Parment, Anders, 1972- (författare)
- Stockholm University, Stockholm, Sweden
-
visa fler...
-
- Ehnsiö, Rikard (översättare)
- Översättarcentrum, Stockholm
-
visa färre...
-
(creator_code:org_t)
- ISBN 9789144116815
- 1
- Lund : Studentlitteratur AB, 2017
- Engelska 309 s.
- Relaterad länk:
-
https://libris.kb.se...
-
visa fler...
-
https://urn.kb.se/re...
-
https://urn.kb.se/re...
-
visa färre...
Abstract
Ämnesord
Stäng
- Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today’s society since consumption has become an increasingly important part of people’s lives.This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective. The impact of consumption on the environment is important to highlight, not least with regard to future generations. The book also has a consumer perspective in that the consumer is not seen as a passive recipient of offers, but rather as an active actor who must be given the opportunity to make his or her voice heard. A better understanding of consumers’ different living conditions and the situations they encounter will give companies and other organizations a better chance to reach out to consumers and meet their needs.Consumer Behavior is also available in Swedish, published by Studentlitteratur.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Consumer behavior
- Buying decision
- Culture
- CCT
- BDT
- Personality
- Lifestyle
- Marknadsföring
- Reklam
- Informationssamhället
Publikations- och innehållstyp
- vet (ämneskategori)
- bok (ämneskategori)
Hitta via bibliotek
Till lärosätets databas