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Gendering the digit...
Gendering the digitalized metal industry
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- Johansson, Janet (författare)
- Linköpings universitet,Företagsekonomi,Filosofiska fakulteten,Linköping University, Sweden
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- Asztalos Morell, Ildikó, 1958- (författare)
- Mälardalens högskola,Swedish University of Agricultural Sciences,Sveriges lantbruksuniversitet,Institutionen för stad och land,Department of Urban and Rural Development,Hälsa och välfärd,Swedish Univ Agr Sci, Sweden
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- Lindell, Eva, 1974- (författare)
- Mälardalens högskola,Industriell ekonomi och organisation,NMP,Malardalen Univ, Sweden
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(creator_code:org_t)
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- 2020-06-30
- 2020
- Engelska.
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Ingår i: Gender, Work and Organization. - : WILEY. - 0968-6673 .- 1468-0432. ; 27:6, s. 1321-1345
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Abstract
Ämnesord
Stäng
- With an empirical investigation of the Swedish metal industry, this study explores the gendering of metalwork in the context of digitalization. Adopting Butlers notions of gender performativity, and taking a broad feminist perspective, our analysis renders the following findings: first, inequality in the workplace between normative masculine and feminine characteristics is still present in the metal industry. The dominant exploitative expectations of masculine physical strength are gradually being replaced by the persistent masculine association with technology. Both men and women contribute to the confirmation and strengthening of this new masculine attribute. Second, women, through the construction of their sense of self as competent digital steelworkers, take on a vital role in re-formulating the gender script of the digitalized metal industry. By enacting stereotypical feminine aesthetic gestures, using housewifely metaphors parodying masculine discourses, and through deliberately connecting feminine attributes with competences and strengths in technology, female operators subvert the ideal image of a metalworker and disrupt the persistent myth of femininity as being incompatible with technology.
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- digitalization; gender performativity; metal industry; technology
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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