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Marketing Progress ...
Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach
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- Dadfar, Hossein, 1946- (författare)
- Linköpings universitet,Tekniska högskolan,Industriell marknadsföring
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(creator_code:org_t)
- ISBN 9173728802
- Linköping : Linköpings universitet, 1984
- Engelska 116 s.
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Serie: Linköping Studies in Science and Technology. Thesis, 0280-7971 ; 34
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.
Nyckelord
- Deep structure
- Middle -East Arabs
- buyer behavior
- buyer - seller relationship
- Marketing progress
- Arab's culture
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
Publikations- och innehållstyp
- vet (ämneskategori)
- lic (ämneskategori)
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