Potentials and Strategies for Project Marketing by Finnish Companies in Africa

• The paper describes the massive potential market that exists in Africa for infrastructure projects. The lack of infrastructure to power development in African countries has to be met through purchases of infrastructure projects. From a business marketing perspective, there is a purchaser and a marketer who need to develop mutually beneficial business relationships through project business.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Project Business

Infrastructure building

Africa

Economic Development

Business administration

Företagsekonomi

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)