Exploring non-immersive virtual reality experiences in tourism : Empirical evidence from a world heritage site

• With the popularization of the concept of the metaverse, non-immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non-immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non-immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non-immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

mental imagery

metaverse

non-immersive virtual reality

satisfaction

telepresence

travel intention

vividness

Turismvetenskap

Tourism

mental imagery

metaverse

non-immersive virtual reality

satisfaction

telepresence

travel intention

vividness

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)