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Orbital and sub-orb...
Orbital and sub-orbital space tourism : motivation, constraint and artificial intelligence
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- Kim, Myung Ja (författare)
- Kyung Hee Univ, Republic of Korea,Kyung Hee University
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- Hall, Colin Michael (författare)
- Linnaeus University,Lund University,Lunds universitet,Linnéuniversitetet,Ekonomihögskolan (FEH),Kyung Hee Univ, Republic of Korea;Univ Canterbury, New Zealand;Univ Oulu, Finland;Lund University, Sweden;Taylor Univ, Malaysia,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
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- Kwon, Ohbyung (författare)
- Kyung Hee Univ, Republic of Korea,Kyung Hee University
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- Hwang, Kyunghwa (författare)
- Kyung Hee Univ, Republic of Korea,Kyung Hee University
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- Kim, Jinok Susanna (författare)
- Macau Univ Sci & Technol, China;Kyung Hee Univ, Republic of Korea,Kyung Hee University,Macau University of Science and Technology
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(creator_code:org_t)
- Emerald Group Publishing Limited, 2024
- 2024
- Engelska.
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Ingår i: Tourism Review. - : Emerald Group Publishing Limited. - 1660-5373 .- 1759-8451. ; 79:2, s. 392-407
- Relaterad länk:
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http://dx.doi.org/10...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://lup.lub.lu.s...
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Abstract
Ämnesord
Stäng
- PurposeThere is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of this study is to examine what factors make consumers participate in orbital and/or suborbital space tourism, along with three dimensions of motivation, constraint and artificial intelligence. To achieve this study's goals, a comprehensive research model was developed that included three dimensions of intrinsic and extrinsic motivation, intrapersonal and interpersonal constraint and awareness of and trust in artificial intelligence, in comparing orbital and suborbital space tourism groups. Design/methodology/approachA questionnaire was carried out with respondents who wanted to participate in orbital (n = 332) and suborbital (n = 332) space tourism in the future. Partial least squares-structural equation modeling, fuzzy-set qualitative comparative analysis, multi-group analysis and deep learning were used to understand potential space tourist behavior. FindingsExtrinsic motivation has the greatest positive impact on behavioral intention, followed by awareness of and trust in artificial intelligence, while intrapersonal constraint strongly negatively affects behavioral intention. Surprisingly, interpersonal constraint is insignificant by partial least squares-structural equation modeling but is still one of sufficient causal configurations by fuzzy-set qualitative comparative analysis. Interestingly, the two types of space tourism have very distinct characteristics. Originality/valueThis study created a comprehensive integrated research model with three dimensions of motivation, constraint and artificial intelligence, along with potential orbital and suborbital space tourist groups, to identify future consumer behavior. Importantly, this study used multi-analysis methods using four different approaches to better shed light on potential orbital and suborbital space tourists.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Samhällsbyggnadsteknik -- Arkitekturteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Civil Engineering -- Architectural Engineering (hsv//eng)
Nyckelord
- Space tourism
- Orbital
- Suborbital
- Motivation
- Constraint
- Artificial intelligence
- ????
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- ???
- Turismo espacial
- Motivacion
- Restriccion
- Inteligencia artificial
- Turismvetenskap
- Tourism
- Artificial intelligence
- Constraint
- Motivation
- Orbital
- Space tourism
- Suborbital
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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