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Realization of open...
Realization of open innovation : a case study in manufacturing industry
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- Parida, Vinit (författare)
- Luleå tekniska universitet,Innovation och Design,Luleå University of Technology
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- Oghazi, Pejvak (författare)
- Linnéuniversitetet,Institutionen för marknadsföring (MF),Linnaeus University
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- Ericson, Åsa (författare)
- Luleå tekniska universitet,Innovation och Design,Luleå University of Technology
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(creator_code:org_t)
- 2014-06-27
- 2014
- Engelska.
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Ingår i: Journal of Promotion Management. - : Informa UK Limited. - 1049-6491 .- 1540-7594. ; 20:3, s. 372-389
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Continuous innovation is regarded as an imperative for most companies. In this regard, open innovation suggests a successful approach to new product development, wherein the emphasis is on external collaboration. Previous research has provided examples from some industries, whereas mature and traditional companies such as manufacturing firms have gained limited interest. Thus, this paper seeks to answer two critical questions: why should manufacturing companies shift toward open innovation approaches and how can they adopt open innovation for product development. Based on case study in two companies, a list of opportunities, challenges, and efforts for organizational change toward open innovation are discussed.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Övrig annan teknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)
Nyckelord
- Open innovation
- People
- Process
- Technology
- Challenges
- Opportunities
- Organizational issues
- Framework
- Aerospace industry
- Manufacturing industry
- Logistics
- Logistik
- Marketing
- Marknadsföring
- Business administration
- Företagsekonomi
- Economy
- Ekonomi
- Entreprenörskap och innovation
- Produktinnovation
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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