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A conceptual framew...
A conceptual framework for the development of a service delivery strategy for industrial systems and products
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- Kumar, Rajesh (författare)
- Luleå tekniska universitet
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- Kumar, Uday (författare)
- Luleå tekniska universitet,Drift, underhåll och akustik
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(creator_code:org_t)
- Emerald, 2004
- 2004
- Engelska.
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Ingår i: Journal of business & industrial marketing. - : Emerald. - 0885-8624 .- 2052-1189. ; 19:5, s. 310-319
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Service and product support are increasingly critical elements in the achievement of customer satisfaction and winning new markets. The success of a product support strategy depends on how effectively these services are delivered. The focus of this paper is on performance enhancement through the use of service delivery strategies; critical factors in the marketing of product support and service-related contracts that in turn, foster customer satisfaction, based on industrial systems in a multinational environment Considered in the framework are product design characteristics such as reliability, maintainability, customer's organizational culture and geographical location, for functional as well as conventional products. The paper advocates an increased focus on support to customers within the framework, introduces a modified service gap model and suggests an approach that reduces any gap between expected and required services. An evaluation of service delivery performance is emphasized.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Samhällsbyggnadsteknik -- Annan samhällsbyggnadsteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Civil Engineering -- Other Civil Engineering (hsv//eng)
Nyckelord
- Drift och underhållsteknik
- Operation and Maintenance
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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