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Unfolding the digit...
Unfolding the digital servitization path from products to product-service-software systems : Practicing change through intentional narratives
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- Kohtamäki, Marko (författare)
- Luleå tekniska universitet,Industriell Ekonomi,University of Vaasa, School of Management, PO Box 700, FI-65101 Vaasa, Finland; University of South-Eastern Norway, USN Business School
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- Rabetino, Rodrigo (författare)
- University of Vaasa, School of Management, PO Box 700, FI-65101 Vaasa, Finland
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- Einola, Suvi (författare)
- University of Vaasa, School of Management, PO Box 700, FI-65101 Vaasa, Finland
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- Parida, Vinit, 1983- (författare)
- Luleå tekniska universitet,Industriell ekonomi,University of Vaasa, School of Management; University of South-Eastern Norway, USN Business School
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- Patel, Pankaj (författare)
- Villanova School of Business, Villanova University, 800 E. Lancaster Avenue, Villanova, PA 19085, USA
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(creator_code:org_t)
- Elsevier, 2021
- 2021
- Engelska.
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 137, s. 379-392
- Relaterad länk:
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https://doi.org/10.1...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Manufacturers are increasingly struggling with the transition from products to product-service-software systems. Our study takes stock of the current research on servitization and digital servitization to investigate the challenging transition process from product to more complex product-service-software systems. We examine how does the digital servitization journey unfold as sayings and doings, and how do intentional narratives guide digital servitization. The present in-depth single case study spanning 8 years reveals the emergent process during the transition of a leading solution provider from servitization to digital servitization. The study uses social practices, such as managers' sayings and doings, to map the change process that unfolds first as servitization and, in a second stage, as digital servitization. Even more importantly, this study unpacks the role of intentional narratives in shaping digital servitization as a lengthy change process. For managers, this study provides a detailed depiction of the servitization and digital servitization processes, and some intentional narratives for guiding the process. Thus, the process may be challenging but perhaps manageable by using intentional narratives as a strategic practice.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Digital servitization
- Product-service systems (PSS)
- Remote monitoring technology (RMT)
- Strategy as practice (SAP)
- Organizational change
- Ecosystems and interorganizational networks
- Processual research
- Entreprenörskap och innovation
- Entrepreneurship and Innovation
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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