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The digital tourist...
The digital tourist bureau : Challenges and opportunities when transferring to a digital value creation
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- Leckner, Sara (författare)
- Malmö universitet,Institutionen för datavetenskap och medieteknik (DVMT),Internet of Things and People (IOTAP)
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- Olsson, Carl Magnus (författare)
- Malmö universitet,Institutionen för datavetenskap och medieteknik (DVMT),Internet of Things and People (IOTAP)
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(creator_code:org_t)
- New York : Routledge, 2020
- 2020
- Engelska.
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Ingår i: The Routledge Companion to Media and Tourism. - New York : Routledge. - 9780429772832 - 9780429430398 ; , s. 372-381
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.4...
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visa färre...
Abstract
Ämnesord
Stäng
- Using Malmö Turism-a tourist bureau in the south of Sweden-as a case, this chapter examines its digital transformation; from being based foremost on promoting storytelling of real-life interactions with a few expert assistants at a physical tourist bureau, towards becoming a primary digitally based cross-and transmedia operation, where support of the hosting relied on a larger number of connected media and actors. Based on interviews with the organization before and after the reorganization, the chapter analyses the drivers, determinants and challenges that faced the organization during the transformation. It contributes with insight and understanding from a novel case that other tourism organizations may contrast their findings with, a challenge many of them are likely to embrace in the future.
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Nyckelord
- digitalisation
- storytelling
- reorganisation
- value creation
- business model
- cross media
- trans media
Publikations- och innehållstyp
- ref (ämneskategori)
- kap (ämneskategori)
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