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The co-creative pra...
The co-creative practice of forming a value proposition
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- Kowalkowski, Christian (författare)
- Hanken School of Economics, Finland
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- Persson Ridell, Oscar (författare)
- Uppsala universitet,Företagsekonomiska institutionen,Uppsala University, Sweden
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- Röndell, Jimmie (författare)
- Uppsala universitet,Företagsekonomiska institutionen,Uppsala University, Sweden
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- Sörhammar, David (författare)
- Uppsala universitet,Företagsekonomiska institutionen,Uppsala University, Sweden
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(creator_code:org_t)
- 2012
- 2012
- Engelska.
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Ingår i: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 28:13-14, s. 1553-1570
- Relaterad länk:
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http://urn.kb.se/res...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- Using practice theory and an empirical illustration of reciprocal exchange of knowledge between resource-integrating actors, this paper contributes to Service-Dominant Logic by deepening the understanding of the innate intricacies in a co-creative practice of forming a value proposition. A co-creative practice is conceptualised as reciprocal exchange of knowledge that is mediated by the practice-related script - understandings, procedures, and engagements - that each resource-integrating actor draws upon. The paper identifies and labels the activities of this exchange - applying, assessing, adapting, and adopting - using the literature on knowledge creation and management as a point of departure. A granular analysis is provided of how the script of each resource-integrating actor mediates the activities of reciprocal exchange of knowledge when forming a value proposition
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- co-creative paradigm
- co-creative practice
- practice theory
- reciprocal knowledge exchange
- Service-Dominant Logic
- value proposition
- Business Administration
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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