Buyers’ demands for ready meals: influenced by gender and who will eat them

Buyers’ demands for ready meals : influenced by gender and who will eat them

The ready-meal market in Sweden is increasing rapidly, and in the last 10 years has nearly doubled. The aim of this study was to gain a better understanding of the demand buyers have for ready meals, both when buying for themselves and for others. A postal survey was completed by 249 residents of Gothenburg, Sweden. Results show that the demand when buying ready meals is dependent on both gender and whether or not the buyer is the end consumer. In general, the buyers' demands for sensory and convenience aspects were the most important. Female respondents were more demanding buyers than males, and their priorities were different. The implications of the findings are that foodservice operators and producers of ready meals must pay attention to the different demands of buyers, their gender and who will be the end consumer.

Gustafsson, Inga-BrittÖrebro universitet,Institutionen för restaurang- och måltidskunskap(Swepub:oru)itgn (författare)
Hall, Gunnar (författare)
Örebro universitetInstitutionen för restaurang- och måltidskunskap (creator_code:org_t)

Ingår i:Journal of Foodservice: Wiley-Blackwell Publishing Inc.17:5-6, s. 205-2111748-0140

Av författaren/redakt...: Ahlgren, Mia K.; Gustafsson, Inga ...; Hall, Gunnar

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