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Configurations of b...
Configurations of business strategy and marketing channels fore-commerce and traditional retail formats : A Qualitative ComparisonAnalysis (QCA) in sporting goods retailing
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- Johansson, Tobias, 1977- (författare)
- Örebro universitet,Handelshögskolan vid Örebro Universitet,CEROC,Örebro universitet, Handelshögskolan vid Örebro Universitet
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- Kask, Johan, 1980- (författare)
- Örebro universitet,Handelshögskolan vid Örebro Universitet,Interorg,Örebro universitet, Handelshögskolan vid Örebro Universitet
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(creator_code:org_t)
- Elsevier, 2017
- 2017
- Engelska.
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Ingår i: Journal of Retailing and Consumer Services. - : Elsevier. - 0969-6989 .- 1873-1384. ; 34:1, s. 326-333
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- This article applies a configurational approach to study the fit between retail format, business strategy, and multi-channel setup. Its empirical material consists of five case studies, and a data set of 74 sporting goods retailers in Sweden. Our results show that a retailer can create strategic advantages when its multi-channel setup fits with its business strategy, and that retail format is important for explaining differences in growth and profit, the former being assigned to E-commerce and the latter to physical stores. Moreover, the study reveals that to some extent online channels also have positive performance implications for physical store retailers.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Multi-channel setup; Retail format; Business strategy; Configurations; Qualitative Comparison Analysis (QCA); Sporting goods
- Business Studies
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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