The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries

Ammirato, SalvatoreDepartment of Mechanical, Energy and Management Engineering, University of Calabria, Rende, CS, Italy (författare)

The use of social media for knowledge acquisition and dissemination in B2B companies : an empirical study of Finnish technology industries

Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers.

Felicetti, Alberto MicheleDepartment of Mechanical, Energy and Management Engineering, University of Calabria, Rende, CS, Italy (författare)
Della Gala, MarcoCountryside & Community Research Institute, University of Gloucestershire, Oxtalls Campus, Cloucester, UK (författare)
Aramo-Immonen, Heli,1964-Örebro universitet,Handelshögskolan vid Örebro Universitet(Swepub:oru)hian (författare)
Jussila, Jari J.Faculty of Information Technology, University of Jyväskylä, Jyväskylä, Finland (författare)
Kärkkäinen, HannuIndustrial and Information Management Tampere University of Technology, Tampere (författare)
Department of Mechanical, Energy and Management Engineering, University of Calabria, Rende, CS, ItalyCountryside & Community Research Institute, University of Gloucestershire, Oxtalls Campus, Cloucester, UK (creator_code:org_t)

Ingår i:Knowledge Management Research & Practice: Taylor & Francis Group17:1, s. 52-691477-82381477-8246

Av författaren/redakt...: Ammirato, Salvat ...; Felicetti, Alber ...; Della Gala, Marc ...; Aramo-Immonen, H ...; Jussila, Jari J.; Kärkkäinen, Hann ...

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

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