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The perception of h...
The perception of halal concept of hoteliers in the light of social exchange theory : a Swedish study
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- Abbasian, Saeid, 1961- (författare)
- Södertörns högskola,Turismvetenskap
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- Onn, Gustaf, 1962- (författare)
- Södertörns högskola,Turismvetenskap
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- Nordberg, Denice (författare)
- Södertörns högskola,Turismvetenskap
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(creator_code:org_t)
- UK : Emerald Group Publishing Limited, 2024
- 2024
- Engelska.
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Ingår i: Journal of Hospitality and Tourism Insights. - UK : Emerald Group Publishing Limited. - 2514-9792. ; 7:4, s. 2403-2421
- Relaterad länk:
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https://doi.org/10.1...
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visa fler...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This paper aims at from the perspective of the social exchange theory (SET) gaining an understanding of how promotion of halal concept in Sweden is perceived by Swedish hoteliers. A mixed-methods approach has been used consisting of 62 completed surveys with closed-ended and open-ended questions, follow-up comments and five in-depth interviews with hoteliers in the mid-Sweden region. Content analysis has been employed. Three categories of meanings are the main findings: general perception, safeguarding Swedish secular values and financially unjustifiable have been discovered. Most of the respondents have been sceptical towards halal and Muslim-friendly hotel concepts due to financial and cultural challenges these two concepts have for the Swedish tourism and hotel industries. Based on the SET, this entails more costs than benefits and is especially at odds with Swedish-rooted secular values. This study provides practical implications and increased knowledge for tourism stakeholders including hotels in Sweden. This is one of the very few studies on halal tourism in Scandinavia and the first Scandinavian study on hoteliers' attitudes towards halal tourism.
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Nyckelord
- Halal tourism
- Muslim-friendly tourism
- Social exchange theory
- Secularism
- Swedish hoteliers
- Politics, Economy and the Organization of Society
- Politik, ekonomi och samhällets organisering
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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