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From showroom to ch...
From showroom to chat room : SVT on social media during the 2014 Swedish elections
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Larsson, Anders Olof (författare)
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- Christensen, Christian (författare)
- Stockholms universitet,JMK
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(creator_code:org_t)
- 2016-04-27
- 2017
- Engelska.
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Ingår i: Convergence. The International Journal of Research into New Media Technologies. - : SAGE Publications. - 1354-8565 .- 1748-7382. ; 23:6, s. 587-602
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Whilst social media like Twitter and Facebook carry with them the potential for the practice of journalism, novelties like these are also associated with adaptation difficulties - perhaps especially when it comes to the interactive capabilities that services like these afford. This study employs a multi-method approach to study the different uses of Twitter and Facebook by one media company - the Swedish public service broadcaster (PSB) Sveriges Television - during the 2014 election year. Utilizing both quantitative and qualitative data, we find that Twitter was used more extensively and in a comparably more interactive fashion than Facebook. Hence we suggest Twitter, used more for interaction, functions as a chat room'; whilst Facebook, used more for broadcasting messages, can be viewed as functioning like a showroom'. As Twitter is often associated with societal elites in the Swedish context, it raises a question about the suitability for a PSB to engage to such a degree on this particular platform.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
Nyckelord
- Elections
- Facebook
- journalism
- multi-method
- political communication
- public service broadcasting
- social media
- Sweden
- Twitter
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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