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Political campaigni...
Political campaigning 2.0 : The influence of online news and social networking sites on attitudes and behavior
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- Faraon, Montathar, 1983- (författare)
- Kristianstad University,Södertörns högskola,Medieteknik,Södertörn University, Sweden
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- Stenberg, Georg (författare)
- Kristianstad University,Department of Food and Meal Science,Avdelningen för mat- och måltidsvetenskap
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- Kaipainen, Mauri, 1957- (författare)
- Södertörns högskola,Medieteknik,Södertörn University
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(creator_code:org_t)
- 2014-11-17
- 2014
- Engelska.
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Ingår i: eJournal of eDemocracy & Open Government. - JeDEM Open Access Online : JEDEM Journal of e-Democracy and Open Government. - 2075-9517. ; 6:3, s. 231-247
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https://doi.org/10.2...
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https://www.jedem.or...
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http://jedem.org/ind...
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Abstract
Ämnesord
Stäng
- This study aimed to examine differences in influence between online news (e.g., New York Times) and social networking sites (e.g., Facebook and Twitter) on attitudes in political campaigns. In a web-based experiment, campaign, polls and election between two fictitious candidates were simulated. Participants’ explicit and implicit attitudes as well as voting behavior were assessed using self-report items and the Implicit Association Test (IAT). The results reveal that information emanating from online news had a significant influence on explicit and implicit attitudes while that of social networking sites did not. Overall, negative items had a stronger impact than positive ones, more so in online news compared to social networking sites. Negative information from either type of media was more likely to change participants’ explicit attitudes in a negative direction and as a consequence also change their vote. Practical implications of the findings and limitations of the study are discussed.
Ämnesord
- NATURVETENSKAP -- Data- och informationsvetenskap -- Systemvetenskap, informationssystem och informatik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Information Systems (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
Nyckelord
- online news
- social networking sites
- attitudes
- political campaign
- Implicit Association Test
- Facebook
- Twitter
- informationssamhället
- Information Society
- Other research area
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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