Sökning: onr:"swepub:oai:DiVA.org:uu-132782" >
Commercialization a...
Commercialization and Lifestyle Sport: Lessons from Twenty Years of Freestyle BMX in ProTown, USA
-
- Edwards, Bob (författare)
- Department of Sociology, East Carolina University (ECU), USA
-
- Corte, Ugo (författare)
- Uppsala universitet,Sociologiska institutionen
-
(creator_code:org_t)
- 2010-09-10
- 2010
- Engelska.
-
Ingår i: Sport in Society. - Abingdon : Taylor and Francis. - 1743-0437 .- 1743-0445. ; 13:7-8, s. 1135-1151
- Relaterad länk:
-
http://www.informawo...
-
visa fler...
-
https://urn.kb.se/re...
-
https://doi.org/10.1...
-
visa färre...
Abstract
Ämnesord
Stäng
- Recent research on lifestyle sport and commercialization reveals a problematic and complex relationship. The analysis presented here examines the development and impact of commercialization on a unique and influential local BMX scene over a 20-year period. Three forms of commercialization - paraphernalia, movement and mass market - are identified and their varying influences on the mobilization and development of this lifestyle sport are analysed. Findings reveal that lifestyle-sport insiders actively collaborate in each form of commercialization, especially movement commercialization which has the potential to build alternative lifestyle-sport institutions and resist adverse commercial influences. This research conceptualizes freestyle BMX as a social movement within the resource-mobilization perspective and relies upon a combination of direct and participant observation recorded through field notes and augmented by 25 in-depth interviews. The combination of analytical tools and methodological approach can help shed further light on the complex dynamics of commercialization in lifestyle sports.
Ämnesord
- SAMHÄLLSVETENSKAP -- Sociologi (hsv//swe)
- SOCIAL SCIENCES -- Sociology (hsv//eng)
Nyckelord
- Lifestyle sports
- commercialization
- resource mobilization theory
- Sociology
- Sociologi
- Sociologi
- Sociology
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
Hitta via bibliotek
Till lärosätets databas