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Glocal pharma :
Glocal pharma : international brands and the imagination of local masculinity
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- Johnson, Ericka (författare)
- Uppsala universitet,Kollegiet för avancerade studier (SCAS)
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Sjögren, Ebba (författare)
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Åsberg, Cecilia (författare)
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(creator_code:org_t)
- ISBN 9781472481634
- London : Routledge, Taylor & Francis Group, 2016
- Engelska.
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Serie: Global connections
- Relaterad länk:
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Abstract
Ämnesord
Stäng
- Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
Nyckelord
- BUSINESS & ECONOMICS / Industries / General
- Case studies
- Direct-to-Consumer Advertising
- Drug Industry
- drug therapy
- Erectile Dysfunction
- Globalization
- Impotence
- Management
- Marketing
- Masculinity
- Masculinity in advertising
- Medicalization
- methods
- Pharmaceutical industry
- psychology
- Sildenafil
- Sildenafil Citrate
- Social aspects
- Sweden
- therapeutic use
Publikations- och innehållstyp
- vet (ämneskategori)
- bok (ämneskategori)
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