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Effectual Internati...
Effectual Internationalization : The Role of Business and Social Networks
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- Bai, Wensong (författare)
- Dalarna Univ, Falun, Sweden.
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- Johanson, Martin (författare)
- Uppsala universitet,Företagsekonomiska institutionen,Dalarna Univ, Falun, Sweden
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- Oliveira, Luis (författare)
- Dalarna Univ, Falun, Sweden.
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visa fler...
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- Ratajczak-Mrozek, Milena (författare)
- Poznan Univ Econ & Business, Poznan, Poland.
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visa färre...
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Dalarna Univ, Falun, Sweden Företagsekonomiska institutionen (creator_code:org_t)
- 2019
- 2019
- Engelska.
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Ingår i: 2019 AIB Southeast Asia Regional Conference. - 9789628134205 ; , s. 613-653
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- This study investigates the performance implications of the distinct mechanisms represented by business and social networks in the effectual internationalization. Our hypotheses consider the influence of both network types on firms' decision-making, including the use of effectuation's overarching principle of non-predictive strategy and the analysis of affordable losses as preferred criterion for selecting between action paths. We test our structural model on a sample of 469 SMEs from Brazil, China, and Poland. The analysis demonstrates that the knowledge circulating in the firms' business networks negatively moderates the relationship between non-predictive strategy and affordable losses, while social networking mediates the relationships between both non-predictive strategy and affordable losses, on the one hand, and international performance, on the other.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Export performance
- Export marketing
- Cross-border marketing activities
- Effectuation
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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