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The perceived image...
Abstract
Ämnesord
Stäng
- Destination image has become a crucial topic in tourism studies. However, research has scarcely considered multiple online content sources when studying the image of destinations. This paper examines different types of user-generated content in order to evaluate whether and how this content reflects the evolution of a destination’s image, and its congruence therein. The research focuses on a multi-asset tourist destination, i.e., one which draws different market segments. The results show a relatively high degree in congruence and evolution of the destination’s attractions, but also questions bits of theories on communication congruence as well as attractions’ evolution theories.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Kulturgeografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Human Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
- NATURVETENSKAP -- Data- och informationsvetenskap -- Systemvetenskap, informationssystem och informatik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Information Systems (hsv//eng)
Nyckelord
- Destination image
- User-generated content
- Multi-asset destinations
- Communication congruence
- Destination evolution
- Business Studies
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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