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International Strat...
International Strategy : Methods for Competitiveness
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- Pehrsson, Anders (författare)
- Växjö universitet,Ekonomihögskolan, EHV,Marknadsföring,International Industrial Competitiveness
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(creator_code:org_t)
- Växjö University Press, Växjö, 2008
- Engelska 110 s.
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- More intensive international competition allows for greater market par-ticipation of domestic and foreign firms. Changes affect involved firms’ competitiveness, no matter how the firm assesses the competitive envi-ronment, or what international strategy the firm seeks to implement. This book identifies strategy drivers of successful foreign establishments and presents methods for competitiveness. The book provides: • An international strategy model, including the competitive envi-ronment, international strategy, international strategy implemen-tation, and international competitiveness. • Firm cases of international strategies such as development of Ericsson’s international strategy, strategy issues of suppliers to Audi and Mercedes, and strategy issues of suppliers to the US automotive market. • Studies of establishments of Swedish industrial firms in Ger-many, the United Kingdom, and the USA. • Applications of the PSE model for market entry, and the Strategic States model for competitive strategy in a market, and advices regarding application of methods for competitiveness.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Business studies
- Företagsekonomi
- Marketing
- Marknadsföring
Publikations- och innehållstyp
- vet (ämneskategori)
- bok (ämneskategori)
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