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Has the experience ...
Has the experience economy arrived? : The views of destination managers in three visitor-dependent areas
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Morgan, Michael (författare)
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- Elbe, Jörgen (författare)
- Högskolan Dalarna,Företagsekonomi
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de Esteban Curiel, Javier (författare)
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(creator_code:org_t)
- Wiley, 2009
- 2009
- Engelska.
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Ingår i: The international journal of tourism research. - : Wiley. - 1099-2340 .- 1522-1970. ; 11:2, s. 201-216
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative over the functional and rational; an approach to services management through theatrical metaphors of staging, casting and performance; and strategies which see the delivery, or co-creation, of unique and memorable experiences as a source of competitive advantage. It investigates the extent to which these have been accepted and acted upon by destination managers, using case studies from three contrasting visitor-dependent economies.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- the experience economy
- destination management
- consumer behaviour in tourism
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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