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Use-Value of Music ...
Use-Value of Music Event Experiences: A “Triple Ex” Model Explaining Direct and Indirect Use-Value of Events
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- Andersson, Tommy D., 1947 (författare)
- Gothenburg University,Göteborgs universitet,Centre for Business in Society,Företagsekonomiska institutionen, Marknadsföring,Centrum för turism,Department of Business Administration, Marketing Group,Centre for Tourism
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- Armbrecht, John (författare)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Centrum för turism,Centre for Business in Society,Department of Business Administration, Marketing Group,Centre for Tourism
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(creator_code:org_t)
- 2014-08-27
- 2014
- Engelska.
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 14:3, s. 255-274
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- To describe the value of event experiences remains a challenge for event research. Recently, use-value has been successfully applied to event valuation, drawing on extensive research and a validated methodology from environmental and culture economics. The objectives of this study are first to define direct and indirect use-value in an event context, second to suggest an explanatory model for direct and indirect use-value and third to test this model against data from 714 visitors to a three-day music festival. The results show that the concepts can be defined, measured and validated. The “Triple Ex” model gives a good fit to data and reveals significant influences from the three ex: experiences, extent of the visit and expenditure for the visit. Socio-economic variables are not significant. The model is suggested as a first step towards a better understanding of how use-value is created and more detailed studies of time and space dimensions of the three factors are proposed for further research.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- experience
- event
- value
- use-value
- contingent valuation method
- willingness-to-pay
- music
- Sweden
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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